Harvard Business Case Study by Lok

21 Dec 2011-Its turns for 1SCSR and 1SCSV to discuss the Harvard Business Case Study.The discussion took place at Bilik Kuliah 2 , Faculty Of Science Computer & Information Technology and i had joined the discussion since i am a member of 1SCSR .

1.Main Topic

Harvard Business Case Study has been introduced to the UTM students starting from year 2011 and so lucky that i am one of the first batch student who have the opportunity to join the discussion.The topic of Harvard Business Case Study that we discuss(a discussion group has formed for the case study) is " Symbian , Google & Apple In The Mobile Space ".

2.Process

As mentioned above,a discussion group were formed during the discussion session.Our group member includes  the I-Virus and GE-Force group which is also my group for TIS course while I-Virus is another group for TIS course for 1SCSR section 05.

Before the discussion begin,each group are given a task or specific topic to discuss based on the materials given before the discussion session.The task we get is to analyse the Symbian company using the SWOT method and discuss the situation of company of Symbian.

During the discussion session,i has been assigned with a task which is to discuss about the situation of the company of Symbian based on the data provided in the material given before the discussion session.I interpret the charts,the information of researches done by the author of the case study and elaborate all the important data from what i can see from the data and charts.As i make further study on the data and all the charts given,i found that the status of Symbian as the head of operating system in mobile space is lowering or dropping.

Undenieable that the entry of the Google Android and Apple IOS more or less had affect the status of Symbian.But why Google and Apple can rise up drastically?We cannot say that they are lucky because they has their ability and attraction to develop a better operating system compared to Symbian.

-Google Android has free lisence.

-Apple IOS has tightly linked hardware platform,software platform.

Apple IOS

Google Android

What Symbian has and how Symbian making itself as and attraction to the public?

-As 2009,almost zero invest from Symbian in comsumer advertisement.

Symbian OS

So,how Symbian can compete with the competitor with such tactic and how Symbian could done in order to compete with others?

Data collected from public shows negative impact to the Symbian OS and the satisfaction level of comsumer for the Symbian based smartphone is lower than the Google Android and Apple IOS based smartphone.

3.Conclusion

In conclusion,i believe that Symbian can bring a brighter future by inject more creative and innovative design and concept into their system design and also company tactics.This is the only way to compete with others and stand to the end.Consumer nowaday are easier being attracted by something new and interesting but not something that never change for years and years.

In the end,i hope that Symbian can make a change and stand on a great position to compete with their competitor and as a consumer,competition between competitor can bring great positive effect to us and hope that the competition between them will never ended.